Word of the Day for Wednesday, March 30, 2011
lucre \LOO-kuhr\, noun:
Monetary gain; profit; riches; money; -- often in a bad sense.
f
The B.O.'s concept of transfer of wealth includes his own personal lucre!
--Spy Maker, JSA's Blog
f His stories began to be published in the American Mercury before he moved to L.A., lured by the dream of Hollywood lucre.-- Jerome Boyd Maunsell, "Truly madly weepy", Times (London), June 10, 2000
f They ought to feel a calling for service rather than lucre.-- Sin-Ming Shaw, "It's Time to Get Real", Time Asia, July 1, 2002
f But surely there are other motives for writing, and they range from the desire for filthy lucre to the pleasure in doing the thing itself to the impulse to delight readers.-- Robert Alter, "The Western Canon: The Books and School of the Ages", New Republic, October 10, 1994
f Picture the place where you grew up. Now, imagine it trampled by an avalanche of capital and the stampede of lucre-crazed hordes chasing after it.-- Katharine Mieszkowski, "I Want to Blow Up Silicon Valley", Salon, July 14, 2000
f Lucre comes from Latin lucrum, "gain, profit." It is related to lucrative, "profitable."
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